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  • 3 Ways to Optimize Images For Web Without Losing Quality

    Sep 09, 2022Trust us, you don't want Google to hate your website. Fortunately, you can reduce and optimize your image's file sizes to help improve the website's performance. 

    Images are one of the things that make your site attractive to users. But images also can slow down page loading. And Google, like any other search network, hates slow sites. A widely quoted study by the Aberdeen Group found that “A 1-second delay in page load time equals 11% fewer page views, a 16% […]

  • How to Come Up With a Catchy Business Name That People Will Remember

    Aug 19, 2022Developing a brand name is like a scrabble game, but the process is much more fun and challenging.

    Developing a business name is like a scrabble game, but the process is much more fun and challenging. Because coming up with a business name is one of the essential steps in starting a business. Finally, your brand will be recognized and remembered by its name.  A great and effective name can boost your company, […]

  • Top 10 Logo Design Trends For 2022

    Jul 29, 2022Top logo trends for 2022 using examples of our portfolio to inspire you.

    We see many different logo design trends fall in and out of fashion every year. And now, as we are halfway through the year, our team wants to show top logo trends for 2022 using examples of our portfolio that can inspire you. Your logo is often the first recognizable element of your brand or business […]

  • How to Build an Relaxation App That Helps People Sleep Better

    Jul 07, 2022Increasingly more people strive to rid themselves of constant stress and anxiety. Our team is no exception. 

    Everyone deals with stress, and it is a normal part of life. But when you constantly react to stressful situations, the effects can threaten your inner peace and healthy sleep.  Thankfully, global mental health awareness is evolving, and increasingly more people strive to rid themselves of constant stress and anxiety. Our team is no exception.  […]

  • 5 Pro Tips for Finding a Good Idea for a Startup

    Jun 17, 2022It's great if a brilliant idea hits you in the middle of the night. But is your idea good enough? 

    It’s great if a brilliant startup idea hits you in the middle of the night or while you’re standing in line. But is your idea good enough to become successful and change people’s lives?  We will tell you how to find a promising idea in this article. What do you know about startups? There is […]

  • 4 Relaxation Techniques to Reduce Stress and Anxiety

    May 27, 2022Let's understand stress and anxiety and discover a few great ways to feel better.

    We all face stressful situations throughout our lives, sometimes from minor annoyances like traffic jams or bad coffee to more serious worries, such as a quarrel with a loved one or health Issues. And even our work sometimes is not an exception. We at Sweetcode Lab care about the health of our team, so we […]

  • 8 Tips to Successfully Find Good Stock Images in 2022

    May 05, 2022Remember that food stock photos can bring your content to life.

    Original photos and videos are fantastic, and they can instantly create an emotional response within the viewer. But not all brands can afford expensive production and many resources for filming, processing, and editing. In this case, stock photos and videos can help you. Stock sites work on the principle of searching through Google images, but […]

  • Email Marketing: How to Build a Database and Write an Email That Gets Opened Now

    Apr 15, 2022Email marketing is not a new tool, but it is only becoming more popular every year.

    Did you know there are 3x more email accounts than Facebook & Twitter accounts? Or that you are 6x more likely to get a click-through from email than on Twitter? Email marketing is not a new tool, but it is only becoming more popular every year. According to Statista forecasts that up to 4.5 billion users […]

  • Your brand: How to Choose Perfect Logo Colors?

    Apr 05, 2022If you’ve decided to start your own business or are launching a new startup, understanding the impact of color on consumer behavior will help your brand succeed.

    If you’ve decided to start your own business or are launching a new startup, understanding the impact of color on consumer behavior will help your brand succeed. And the importance has been proven by many brands. Think about it, we associate famous brands with their logo color. For instance, when we think about Twitter, we […]

  • What Is Fake News, and How Can You Identify It?

    Mar 18, 2022Fake news can sometimes very closely mimic real news. And unfortunately, fake news spreads faster than facts.

    Fake news can sometimes very closely mimic real news. And unfortunately, fake news spreads faster than facts, whether it’s the Russia-Ukraine war, COVID-19, climate change, or breaking celebrity news. Especially now in 2022, when all media is filled with different information. What Is Fake News? There are two kinds: News that aren’t true. These are […]

  • Россия и Украина, что вам нужно знать прямо сейчас

    Mar 01, 2022Давайте остановим эту войну вместе!

    Владимир Путин развязал войну, которую нельзя выиграть. В очередной раз Путин нарисовал себе красивую картинку, рассчитывая на «слабую» Украину. Но вот уже 6 дней мы, украинцы, в крови, в полной изоляции и в массовом ужасе. Даже те люди, которые 8 лет назад радовались аннексии Крыма, оказались совершенно не готовы к тому что, русская артиллерия будет […]

  • 10 Lessons to Help You Build a Successful Creative Career

    Feb 16, 2022The biggest lessons to help you navigate your journey as a creative person.

    Pursuing a creative career is not easy. And our creative team had learned that when it comes to leading a successful creative career, details matter. Whether you’re just starting or already have experience and struggling to push forward, in this article, we share the biggest lessons we’ve learned to help you navigate your journey as […]

  • 10 Content Ideas to Increase Social Media Engagement in 2022

    Feb 03, 2022From creating remainders to memes, there are many ways to engage with your brand community.

    The word “engagement” has become part of our daily routine in the digital world. If you want to reach the right audience for your business and build brand community, you need to know what motivates potential customers to take action. In addition, to become a successful social media user, you need to have a basic […]

  • 4 Mobile App Design Trends for 2022 That You Should Catch Up

    Jan 13, 2022Like fashion trends, mobile app design trends never stay the same.

    Like fashion trends, mobile app design trends never stay the same. But, of course, just like 20-x style is coming back in fashion, so apps might still borrow design styles from the past but don’t forget that they are giving it a modern twist.  Especially when we see a lot of new mobile apps being […]

  • Jobs to Be Done. An innovative framework to identify your customers’ needs

    Dec 17, 2021Stop focusing on your product — focus on your user problems and help the users change their status to "done."

    You can create a fancy electric vehicle with all-wheel drive and AI – but it’s not enough to sell. Instead, you have to dig deeper and shift the focus from the product to the consumer.  The Jobs To Be Done concept handles this. Let’s figure out how it works to prevent the creation of unnecessary […]

  • How to Open an Online Store in Five Simple Steps

    Nov 09, 2021Sweetcode Lab, in collaboration with Kilo, provides you with six simple steps to help you launch a successful online shop.

    According to statistics, e-commerce sales are predicted to hit $6.5 trillion by 2023. Based on those data points, digital commerce has a great and growing opportunity, especially now when the world is increasingly moving online. In this article, Sweetcode Lab, in collaboration with Kilo, provides you with six simple steps to help you launch a […]

  • 5 Graphic Design Trends That Will Be on Top in 2022

    Oct 21, 2021Let's delve into the infographic trends 2022, ranging from serif fonts to fun data visualizations.

    The fantastic thing about graphic design trends is that each year arrives with the opportunity for a reset. Thanks to good graphics, brands can attract the audience using mixed images, fonts, and shapes. However, the most critical point in the graphic design world is to realize that there are changes in time, and you need […]

  • 2021 Instagram Hashtag Guide: Do Hashtags Work?

    Sep 23, 2021Using Instagram hashtags strategically is a really great way to connect with your audience

    In 2021, with 1.16 billion Instagram accounts fighting for attention, it’s becoming more challenging to grab user’s attention.  However, there are plenty of ways to boost your Instagram presence, and Instagram hashtags are one of them. But much of what people have come to believe about hashtags and how the Instagram algorithm works is wrong. […]

  • Express Logo Design. How do we do this?

    Aug 31, 2021Process transparent, efficient, and accessible as possible. Simple as 1, 2, 3! 

    For Sweetcode Lab, the word Logo Design should always mean a unique logo design. It’s a part of corporate identity that is uniquely crafted for your business or personal brand. It communicates your brand’s value and professional quality. So we asked ourselves – How can we improve the logo design service? Make it an affordable […]

  • 5 Tips for Building Successful Client Relationships

    Jul 22, 2021Remember that every client also wants a strong agency partnership.

    The success of an agency hinges largely on strong client relationships. At Sweetcode Lab, we always aim to become a trusted partner of our clients. Without clients—especially those who return to hire us again and again— our agency would be non-existent. But sure, it took us some time to find elements of a successful client-agency […]

  • How the Project Estimation Looks From the Inside

    Jul 08, 2021Working on any project requires detailed planning when it comes to estimated costs and timelines.

    Working on any project requires detailed planning when it comes to estimated costs and timelines. Both should be established from the beginning to ensure that the project will succeed and be completely satisfying for the client and agency.  During the work of our agency Sweetcode Lab has finished over 50 design and development projects. And […]

  • 3 Techniques That will Supercharge Your Creativity

    May 19, 2021Good ideas don't just happen.

    Good ideas don’t just happen. To come up with new ideas, you need relevant knowledge, experience, and inspiration. However, there are techniques that you can use to develop your creativity. For you, we have chosen methods: Design – Thinking, HOW-NOW-WOW, and Six Thinking Hats, which will help turn on your creative thinking. Design – Thinking […]

  • Sweetcode Lab: The Email Marketing Process Chain

    Apr 29, 2021Email marketing process chain we strategically developed as part of our SMM&SEO Services.

    Email marketing is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals. Our team knows how to convert prospects into customers and turn one-time buyers into loyal, raving fans using email marketing. And today, we want to share […]

  • A Complete Guide to Great Website Navigation

    Apr 15, 2021Little things make a big difference. And your website navigation is a great example.

    Little things make a big difference. And your website navigation is a great example. Because your brand must have an easy-to-use and smart design, and the first step is creating intelligent website navigation.  This article will look at some key aspects that we have learned from designing our website navigation over the years and share […]

  • 9 Figma Plugins

    Apr 02, 2021Happy designing!

    Figma is the best tool for UX design, and in this article, we outline some of the best plugins for designers. Hoping this article could speed up your workflow and potentially avoid the hassle. Let you have more time for design, and plugins take over the routine. And, sure, all these plugins are free. Let’s […]

  • AARRR Framework – How to Define will Your Project Success or Not

    Mar 19, 2021Make sure your business on the right way.

    Sweetcode Lab already has 4 in-house projects, so more than anyone else knows that launching your product is difficult. And even harder it is making sure it is continuously able to retain and attract new clients. In this article, we want to tell you about measuring a product’s growth to make sure it’s on the […]

  • Should You Hire Marketing Agency or Marketing Person In 2021?

    Mar 04, 2021Take the quiz to determine which way is right for you.

    We guess you already heard that if you want to drive revenue to the next level, you need to invest in marketing to attract new customers and raise brand awareness. So far, so obvious. Right? But the question is should you hire a marketing team, do your own marketing or work with a marketing agency? […]

  • Rethink Everything! Top Digital Marketing Tactics for 2021―Revealed

    Feb 19, 2021Digital marketing to attract the changing customer.

    If you had all the time in the world to ramp up your digital marketing, what would you do? Perhaps you would pursue advanced social media training or keep experimenting till you get it right. Maybe you would read marketing reports from the top industry experts to get started with the right perspective. To save […]

  • How to Develop Successful Content Marketing Strategy

    Feb 12, 2021Creating content for content's sake isn't your goal.

    Strategy is a map along which you or your team moves in a specific direction to achieve a goal. Content is a tool that helps you achieve this goal. For example, lead generation, build brand awareness or drive traffic to a website. The truth is there are no special secrets to creating a content marketing […]

  • Visual Identity. Everything About This Essential Aspect of Your Branding

    Feb 05, 2021Everything you create should represent your brand accurately.

    Guys, do you remember the beauty salon logo? Or a supermarket logo near your home? What about the Nike or Coca-Cola logo? Yes, this results from the professional work with the brand and identity that made it possible to achieve recognition. But first of all, what is Brand Visual Identity? Brand visual identity is a […]

  • 8 Figma Plugins

    Jan 29, 2021Eight useful plugins you can use to create your workflows and design systems.

    Figma is rapidly becoming one of the most versatile apps for UI and UX designers. But, up until around a year ago, Figma was at a disadvantage against a tool such as Sketch. Why? Because of Plugins. Today, we look at some useful plugins you can use to create your workflows and design systems. And, […]

  • Non-Standard Ways to Identify the Right Target Audience for Your Business

    Jan 22, 2021Stand-ups, forums, and more to find your right target audience.

    You can’t afford to target everyone, and even if you could, it would be a bad idea. The rules are simple: There are two types of advertising: good and bad. What is the difference? People believe in good ads, and they just watch bad ads. To feel something for an advertisement, a person must recognize […]

  • The Key Advantages of Having Project Manager for Client

    Jan 13, 2021Five reasons why clients, and even in-house projects, need project managers.

    If you’ve never worked with project managers before, you can think something like, “can’t we just brief the team doing the work and manage them ourselves? But that would be a mistake. To begin with, who is a Project Manager? The project manager is the head of the project, which controls everything. The manager leads […]

  • 5 Steps to Write About Complex Subject in Simple Way

    Jan 11, 2021How to write so everyone will understand you, whether your grandma, Gen Z, or your boss.

    Surely everyone would like to write only about what you like and on ton topics in which you are a professional. It’s always a pleasure to write, read, and add to a portfolio. But the fate of a copywriter, bloggers, marketing managers is such that sometimes it is necessary to involve the reader with texts […]

  • Don’t Do It: 5 Things That are Killing Your Landing Page

    Jan 11, 2021Check for mistakes before launching the landing page.

    We have already talked about taking your landing page from good to great, and we hope you got this. Today we will talk about the main things which are killing a great landing page and high conversion to your website. By the way, have you already prepared your website for the Holiday Season? If you […]

  • 5 Fabulous Ideas for New Year’s Content

    Jan 11, 2021After taking these 5 steps, you can complement your winter content plan with trending ideas.

    Before the holidays, most buyers are looking for ideas for gifts and surprises on social networks – Instagram, Pinterest, Facebook. 71% of global Pinterest users are female, according to Statista. When concentrating on the US, Pinterest reaches 83% of women ages 25-54. That same group makes 80% of US households’ buying decisions. They are harnessing […]

  • How to Take Your Landing Page From Good to Great

    Jan 11, 2021Learn landing page logic, common mistakes, and tips with these 7 simple steps.

    If you don’t have a great landing page, it’s like going fishing without a net. Maybe you can land a fish on your hook, but you won’t be able to drag it into the boat. We will tell you how to drag people into your boat and increase conversion rates to reach your marketing or […]

  • 5 Psychology Secrets for Impactful Web Design: Expert Opinion of Our Team

    Jan 11, 2021What people see and feel are two different things, and that goes for web design too.

    People are used to thinking of design as only artistic, but there is much more standing behind it because what people see and feel are two different things. Two main things are an aesthetic experience and the psychological part. Good design necessitates both, so we think that designers need more than a basic understanding of […]

  • Design & Development Agency Vs. Freelancer: How to Make the Right Choice

    Jan 11, 2021The next time you need professional help, you will know exactly what to do.

    Our team knows that finding the right partner for your work is conceivably the most critical and challenging part of the entire process. This article will objectively present the pros and cons of working with agencies vs. freelancers in the development or design solutions. So that the next time you need professional help, you know […]

  • What is Website Audit and Why is It Important for Your Business

    Jan 11, 2021We talk about the most common types of audits and why your business needs them.

    Look, you launched a website with a great design, focused on user experience, intuitive navigation, and superintelligence in the support chat, but there are still no sales. Or there aren’t as many sales as you’d expect. Common situation? Think of your site as a complex machine that needs regular website maintenance and website update to […]