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  • Don’t Do It: 5 Things That are Killing Your Landing Page

    Jan 11, 2021Check for mistakes before launching the landing page.

    We have already talked about taking your landing page from good to great, and we hope you got this. Today we will talk about the main things which are killing a great landing page and high conversion to your website. By the way, have you already prepared your website for the Holiday Season? If you […]

  • 5 Fabulous Ideas for New Year’s Content

    Jan 11, 2021After taking these 5 steps, you can complement your winter content plan with trending ideas.

    Before the holidays, most buyers are looking for ideas for gifts and surprises on social networks – Instagram, Pinterest, Facebook. 71% of global Pinterest users are female, according to Statista. When concentrating on the US, Pinterest reaches 83% of women ages 25-54. That same group makes 80% of US households’ buying decisions. They are harnessing […]

  • How to Take Your Landing Page From Good to Great

    Jan 11, 2021Learn landing page logic, common mistakes, and tips with these 7 simple steps.

    If you don’t have a great landing page, it’s like going fishing without a net. Maybe you can land a fish on your hook, but you won’t be able to drag it into the boat. We will tell you how to drag people into your boat and increase conversion rates to reach your marketing or […]

  • 5 Psychology Secrets for Impactful Web Design: Expert Opinion of Our Team

    Jan 11, 2021What people see and feel are two different things, and that goes for web design too.

    People are used to thinking of design as only artistic, but there is much more standing behind it because what people see and feel are two different things. Two main things are an aesthetic experience and the psychological part. Good design necessitates both, so we think that designers need more than a basic understanding of […]

  • Design & Development Agency Vs. Freelancer: How to Make the Right Choice

    Jan 11, 2021The next time you need professional help, you will know exactly what to do.

    Our team knows that finding the right partner for your work is conceivably the most critical and challenging part of the entire process. This article will objectively present the pros and cons of working with agencies vs. freelancers in the development or design solutions. So that the next time you need professional help, you know […]

  • What is Website Audit and Why is It Important for Your Business

    Jan 11, 2021We talk about the most common types of audits and why your business needs them.

    Look, you launched a website with a great design, focused on user experience, intuitive navigation, and superintelligence in the support chat, but there are still no sales. Or there aren’t as many sales as you’d expect. Common situation? Think of your site as a complex machine that needs regular website maintenance and website update to […]

  • New Plugins for Figma

    Jan 11, 2021Figma plugins are finally here!

    Figma plugins are finally here! Figma is growing insanely great as a unique collaborative platform for the designers, so after that, we continued to explore the plugin area. So we built our small list of plugins, which made our design workflow faster and better. We want to share with you to make your workflow faster […]

  • 5 Tips for Creating Perfect Portfolio

    Jan 11, 2021Do you know that the perfect portfolio can deliver new clients or your dream job?

    Probably everyone knows that the internet is full of thousands of design portfolios, and getting a potential employer’s attention in this overcrowded job marketplace can be quite a challenge. Our designers team wants to help and share their valuable experience with you. Your portfolio plays a vital role in building your career and helps you […]

  • Brand’s Online Appearance. Importance to Your Success

    Jan 11, 2021For the success of your brand, appearance is paramount.

    We have already dealt with Branding and Brand Identity in our blog. Today we will dive into this topic. So what is a Brand ‘Online Appearance, and why is it so crucial for your success? For the success of your brand, appearance is paramount. And Sweetcode Lab also is continuing to steadily expand our online […]

  • CONTENT MATRIX: How to Come Up with Hundreds of Ideas

    Jan 11, 2021We will help you create content pillars around your target audience.

    Are you sure that you are giving users the content they need? This content matrix will help you create content pillars around your target audience. And don’t feed your audience with the same type of information. What is a content matrix? A content matrix is a tool to help your company prioritize content production to […]

  • Lifelong Learning for Lifelong Success

    Jan 11, 2021Find out how to get rid of routine, insecurity, low income, and getting fired from work.

    We should admit that studies don’t stop after school and university, and we should master a new language or skill all your life…Sure, if you want to become a professional and do what you love. The excellent news: lifelong learning is a release from routine, insecurity, boring conversations, low income, and getting fired from work. […]

  • 5 Ways Website Redesign Can Benefit Your Business

    Jan 11, 2021A website redesign comes with loads of benefits. Let’s understand in more detail.

    We have already dealt with a Website Redesign on our Instagram and figured out why your website needs a redesign. Today we will delve into the importance of your website’s high-quality and attractive design and how it can benefit your business. According to Blog Red, two out of three people prefer to browse through a stylish […]

  • How To Check Your Text For Usefulness

    Jan 11, 2021How to stand out and hook people.

    Oh, such bad weather today looks like it might rain. So I will look out a window and drink tea…” and in the window, you can see how people unsubscribe you. So guys, let’s fill texts with usefulness. In this case, advise delicious tea, at least, lol. After all, we realize that useless content in […]

  • Think Twice: 7 Ways To Test The Effectiveness Of Any Idea

    Jan 11, 2021Let's keep your idea in people's minds.

    Every business venture starts with an idea. But why one idea became successful and viral while others are forgotten in a week? Let’s figure out what principles to follow to keep your vision in people’s minds. We hope that these principles will allow you not only to gain concrete insight into whether current customers will […]

  • 4 Effective Methods of Time Management: Advice From Our Team

    Jan 11, 2021Help you meet deadlines and be more productive.

    Surely we’ve all experienced the woes of time management at work. Do you often stay at work until night and don’t have enough time for all tasks? Does your pet still recognize you? We have the bad news – you don’t know how to plan your time correctly. Please don’t rush to get upset. Today […]

  • Branding vs. Brand Identity: What’s The Difference?

    Jan 11, 2021Let's be clear about Branding and Brand Identity.

    Today, we will tell you how branding and brand identity differ. We are telling you right now. These are not synonyms at all. We explain how one differs from the other. Lesson 1. What is Branding? Branding – is the management of a brand’s meaning. The company’s mission and values. Tone of the voice – […]

  • What Is a UX Audit and Why Your Business Need One

    Jan 11, 2021If you have a business - you should read this.

    Have you ever faced problems like data indicates that traffic has declined? Doesn’t a new website perform as expected? Do the web pages rank well, but conversions are low? Think about that – maybe you should contact a professional UX designer. It can be merely part of problems that you could face neglecting UX Audit. […]

  • Advice for Working with a Design & Development Agency — Let’s Chat

    Jan 08, 2021Don't be afraid to work with agencies.

    We hope that working with a professional agency can’t seem daunting, unclear, and expensive. Even so, today we will try to change it, if you don’t mind. Before we begin, I will tell you good news right now. Professional Design & Development agency will perform the work with knowledge, skill, creative thinking to your idea. […]

  • How to Design a Logo From Scratch: A Step-by-step Guide

    Jan 08, 2021Create a logo that would stick in people's minds.

    Let’s think about the worst logo you’ve ever seen…what comes to mind? If you’re having trouble remembering one, that’s not surprising. Because outstanding logos stick, bad ones don’t. Therefore, our task is to create a logo that would stick in people’s minds, create emotions and associations for customers. Today we’ll share our experience with you. […]

  • Designers and Developers. Make Them Work More Efficiently

    Jan 08, 2021How to find common ground with designers and developers.

    You may often encounter the fact that there are small (and sometimes large) bugs on some sites or applications. Of course, sometimes this is a developer’s mistake, sometimes a designer’s mistake, but it happens that these guys did not understand each other sometimes. How to make designers and developers work more organized? Well, here are […]

  • Everything You Need to Know About Omnichannel

    Jan 08, 2021Let's find out more about Omnichannel.

    Omnichannel (multi-channel) is a continuous work with the application (website, store) on different devices. Can you imagine how cool it is, while shopping on a computer, to continue doing it on the way to work? A multi-channel strategy helps to retain customers, and the level of engagement increases by 3.5 times. Omnichannel is not only […]

  • Redesign. Why Users Don’t Like It?

    Jan 08, 2021Redesign. Why not?

    How do you feel about the redesign? Why not, if we say about your brand or app (there is always something to improve). But how does a consumer react to a redesign? Have you ever wondered why most users do not immediately accept even the right redesign? Let’s look at the reasons why your redesign […]

  • The Main Things to Make the Application or Website Memorable

    Jan 08, 2021Nowadays design needs to be memorable and we know how to achieve this.

    We live in a time when you will no surprise anyone with your website or application.  Even children at school learn to program and can make a simple mobile game on their own. This is very cool, but it has become tough to stand out because of this growth rate and development of technology. To […]

  • Website Design: Analysis of the Dispensary Market

    Jan 08, 2021 In today’s crowded cannabis digital landscape, it’s vital that you stand out.

    Because of the COVID-19, most dispensaries switched to the delivery of goods, rather than selling directly in the stores, the question arose about the convenience and website design. A customer coming to your site should understand where to click to order a product, how to do it, and which product is the best for him/her. […]

  • Restaurant Business and Changes in Consumer Behavior

    Jan 08, 2021We will tell you how not to lose customers in 2020.

    Change in consumer behavior related to the restaurant business. Consumer behavior has changed due to the pandemic. It applies to absolutely any activity area, starting with the sale of cars and ending with the purchase in a regular store. Almost everyone tries to stay at home if possible. Of course, after quitting quarantine, people will […]

  • Online E-commerce Grew. Is Your Business Ready?

    Jan 08, 2021Let's talk about online e-commerce.

    Let’s talk about online e-commerce. This rapidly developing field occupies a vast niche in the market. Online e-commerce growth for 2020 was 19%. Of course, not every business can be transferred to a web page, but you should hurry up if there is such an opportunity. We will tell you some basic principles that need […]

  • The History Of Our Company

    Jan 08, 2021A bit of history about how it all began.

    Originally the company was founded by Evgeniy Loktev and Igor Starovoitov. “The idea was super simple and straightforward. We both had many personal clients and started getting even more because of our quality of the work and personal touch to each project. At some point we realized, that it’s time to start building our team […]