Blog
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Brand Equity: What is Brand Equity and How to Measure It
Why are consumers willing to pay more for a well-known brand product than buy a more affordable alternative from a company without a big name? According to statistics 60% of consumers would choose the trusted brand over a cheaper alternative. Purchasing decisions come from exposure to marketing messages, advertising, PR, and ‘social proof that ultimately […]
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Business Transformation: Action Plan to Get Your Business Back on Track
As a business owner, even if you are used to the good old tools and principles, your business needs to change over time and adapt to the ever-evolving market and technology. For example, if a business is experiencing stagnant growth, declining profits, increased competition, or outdated technology, it may signify that a transformation is necessary. […]
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Mobile UX: 10 Best Practices That Will Help You Improve App User Experience
We live in a digital world, and the number of mobile app downloads worldwide has constantly been increasing from 2016 onward, surpassing 200 billion in 2019. In the most recently measured year, consumers downloaded 255 billion mobile apps to their connected devices, up by more than 80 percent from 140.7 billion app downloads in 2016. […]
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UX Audit: Complete Guide to Improving Your Product’s User Experience
Any business that has an app or website might need occasional tweaking, including keeping a close eye on the conversion rate. First, ask yourself – are your interface, software, and content achieving goals? How easy can your visitors find the content? Are they converting? You are not the only one meeting these challenges. Every business […]
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