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Marketing Posts

  • 8 Tips to Successfully Find Good Stock Images in 2022

    May 05, 2022Remember that food stock photos can bring your content to life.

    Original photos and videos are fantastic, and they can instantly create an emotional response within the viewer. But not all brands can afford expensive production and many resources for filming, processing, and editing. In this case, stock photos and videos can help you. Stock sites work on the principle of searching through Google images, but […]

  • Email Marketing: How to Build a Database and Write an Email That Gets Opened Now

    Apr 15, 2022Email marketing is not a new tool, but it is only becoming more popular every year.

    Did you know there are 3x more email accounts than Facebook & Twitter accounts? Or that you are 6x more likely to get a click-through from email than on Twitter? Email marketing is not a new tool, but it is only becoming more popular every year. According to Statista forecasts that up to 4.5 billion users […]

  • 10 Content Ideas to Increase Social Media Engagement in 2022

    Feb 03, 2022From creating remainders to memes, there are many ways to engage with your brand community.

    The word “engagement” has become part of our daily routine in the digital world. If you want to reach the right audience for your business and build brand community, you need to know what motivates potential customers to take action. In addition, to become a successful social media user, you need to have a basic […]

  • Jobs to Be Done. An innovative framework to identify your customers’ needs

    Dec 17, 2021Stop focusing on your product — focus on your user problems and help the users change their status to "done."

    You can create a fancy electric vehicle with all-wheel drive and AI – but it’s not enough to sell. Instead, you have to dig deeper and shift the focus from the product to the consumer.  The Jobs To Be Done concept handles this. Let’s figure out how it works to prevent the creation of unnecessary […]

  • How to Open an Online Store in Five Simple Steps

    Nov 09, 2021Sweetcode Lab, in collaboration with Kilo, provides you with six simple steps to help you launch a successful online shop.

    According to statistics, e-commerce sales are predicted to hit $6.5 trillion by 2023. Based on those data points, digital commerce has a great and growing opportunity, especially now when the world is increasingly moving online. In this article, Sweetcode Lab, in collaboration with Kilo, provides you with six simple steps to help you launch a […]

  • 2021 Instagram Hashtag Guide: Do Hashtags Work?

    Sep 23, 2021Using Instagram hashtags strategically is a really great way to connect with your audience

    In 2021, with 1.16 billion Instagram accounts fighting for attention, it’s becoming more challenging to grab user’s attention.  However, there are plenty of ways to boost your Instagram presence, and Instagram hashtags are one of them. But much of what people have come to believe about hashtags and how the Instagram algorithm works is wrong. […]

  • Sweetcode Lab: The Email Marketing Process Chain

    Apr 29, 2021Email marketing process chain we strategically developed as part of our SMM&SEO Services.

    Email marketing is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals. Our team knows how to convert prospects into customers and turn one-time buyers into loyal, raving fans using email marketing. And today, we want to share […]

  • AARRR Framework – How to Define will Your Project Success or Not

    Mar 19, 2021Make sure your business on the right way.

    Sweetcode Lab already has 4 in-house projects, so more than anyone else knows that launching your product is difficult. And even harder it is making sure it is continuously able to retain and attract new clients. In this article, we want to tell you about measuring a product’s growth to make sure it’s on the […]

  • Should You Hire Marketing Agency or Marketing Person In 2021?

    Mar 04, 2021Take the quiz to determine which way is right for you.

    We guess you already heard that if you want to drive revenue to the next level, you need to invest in marketing to attract new customers and raise brand awareness. So far, so obvious. Right? But the question is should you hire a marketing team, do your own marketing or work with a marketing agency? […]

  • Rethink Everything! Top Digital Marketing Tactics for 2021―Revealed

    Feb 19, 2021Digital marketing to attract the changing customer.

    If you had all the time in the world to ramp up your digital marketing, what would you do? Perhaps you would pursue advanced social media training or keep experimenting till you get it right. Maybe you would read marketing reports from the top industry experts to get started with the right perspective. To save […]

  • How to Develop Successful Content Marketing Strategy

    Feb 12, 2021Creating content for content's sake isn't your goal.

    Strategy is a map along which you or your team moves in a specific direction to achieve a goal. Content is a tool that helps you achieve this goal. For example, lead generation, build brand awareness or drive traffic to a website. The truth is there are no special secrets to creating a content marketing […]

  • Visual Identity. Everything About This Essential Aspect of Your Branding

    Feb 05, 2021Everything you create should represent your brand accurately.

    Guys, do you remember the beauty salon logo? Or a supermarket logo near your home? What about the Nike or Coca-Cola logo? Yes, this results from the professional work with the brand and identity that made it possible to achieve recognition. But first of all, what is Brand Visual Identity? Brand visual identity is a […]

  • Non-Standard Ways to Identify the Right Target Audience for Your Business

    Jan 22, 2021Stand-ups, forums, and more to find your right target audience.

    You can’t afford to target everyone, and even if you could, it would be a bad idea. The rules are simple: There are two types of advertising: good and bad. What is the difference? People believe in good ads, and they just watch bad ads. To feel something for an advertisement, a person must recognize […]

  • 5 Fabulous Ideas for New Year’s Content

    Jan 11, 2021After taking these 5 steps, you can complement your winter content plan with trending ideas.

    Before the holidays, most buyers are looking for ideas for gifts and surprises on social networks – Instagram, Pinterest, Facebook. 71% of global Pinterest users are female, according to Statista. When concentrating on the US, Pinterest reaches 83% of women ages 25-54. That same group makes 80% of US households’ buying decisions. They are harnessing […]

  • Brand’s Online Appearance. Importance to Your Success

    Jan 11, 2021For the success of your brand, appearance is paramount.

    We have already dealt with Branding and Brand Identity in our blog. Today we will dive into this topic. So what is a Brand ‘Online Appearance, and why is it so crucial for your success? For the success of your brand, appearance is paramount. And Sweetcode Lab also is continuing to steadily expand our online […]

  • CONTENT MATRIX: How to Come Up with Hundreds of Ideas

    Jan 11, 2021We will help you create content pillars around your target audience.

    Are you sure that you are giving users the content they need? This content matrix will help you create content pillars around your target audience. And don’t feed your audience with the same type of information. What is a content matrix? A content matrix is a tool to help your company prioritize content production to […]

  • Branding vs. Brand Identity: What’s The Difference?

    Jan 11, 2021Let's be clear about Branding and Brand Identity.

    Today, we will tell you how branding and brand identity differ. We are telling you right now. These are not synonyms at all. We explain how one differs from the other. Lesson 1. What is Branding? Branding – is the management of a brand’s meaning. The company’s mission and values. Tone of the voice – […]