Brand Equity: What is Brand Equity and How to Measure It
Why are consumers willing to pay more for a well-known brand product than buy a more affordable alternative from a company without a big name? According to statistics 60% of consumers would choose the trusted brand over a cheaper alternative. Purchasing decisions come from exposure to marketing messages, advertising, PR, and ‘social proof that ultimately […]
How to Develop Successful Content Marketing Strategy
Strategy is a map along which you or your team moves in a specific direction to achieve a goal. Content is a tool that helps you achieve this goal. For example, lead generation, build brand awareness or drive traffic to a website. The truth is there are no special secrets to creating a content marketing […]
Visual Identity. Everything About This Essential Aspect of Your Branding
Guys, do you remember the beauty salon logo? Or a supermarket logo near your home? What about the Nike or Coca-Cola logo? Yes, this results from the professional work with the brand and identity that made it possible to achieve recognition. But first of all, what is Brand Visual Identity? Brand visual identity is a […]
Branding vs. Brand Identity: What’s The Difference?
Today, we will tell you how branding and brand identity differ. We are telling you right now. These are not synonyms at all. We explain how one differs from the other. Lesson 1. What is Branding? Branding – is the management of a brand’s meaning. The company’s mission and values. Tone of the voice – […]